Statement 1
We step into the brand’s shoes to understand where it comes from and where it’s headed.
We assist the brand in remaining relevant without losing its essence along the way. We guide it to new destinations while safeguarding and enhancing what makes it recognizable.
We know how to discern when it’s time for an evolution and when it’s crucial to undergo a revolution.
.
Statement 2
Experiencing fear of change is natural. It shields us from mistakes and prevents us from making decisions that could pose a risk, ensuring that we don’t abandon what has always worked and provided us with comfort (did someone mention Blockbuster?).
We are aware that success can feed a perpetual status quo, rather than being a driving force for evolution.
That’s why we go further, questioning every brief – and even our own comfort zone – to discover new horizons.
We Honor the Brand’s Legacy • Status Quo, We Are Not Afraid of You • Creativity Is Always a Means, Not an End • We Experience Design in Three Dimensions • We Think About the Planet, Therefore We Exist • We Have Glimpsed the Future of Packaging •
Statement 3
We’re not artists, and packaging isn’t a piece to be admired in a museum. We’re strategists and design professionals aiming for creativity to be functional to the consumer’s desires; and – now more than ever – to the urgencies of our planet.
We’re not looking to dazzle the Marketing department with flashy tricks, nor buyers with special effects and superficial speeches that lead to short-lived sales.
Never underestimate people’s intelligence. They will notice.
Statement 4
Packaging exists in a 3D world and is encountered through all five senses.
We believe in the power of combining form, graphics, materials, texture, and color to make the product its best version. We look for everything from the packaging to the label to stand out, evoke emotions, and save the planet.
And we know how to do it.
Industrial design is in our DNA, and curiosity is our nature. Mastering technologies allows us to turn creative ideas into feasible outcomes.
We gaze at the sky, with our feet firmly on the ground.
We Honor the Brand’s Legacy • Status Quo, We Are Not Afraid of You • Creativity Is Always a Means, Not an End • We Experience Design in Three Dimensions • We Think About the Planet, Therefore We Exist • We Have Glimpsed the Future of Packaging •
Statement 5
Business success never took the planet’s impact into consideration. Challenging the status quo means challenging the overabundance of packaging. We’re not going to look the other way.
We were born from the integration of industrial and graphic design, and we can confirm that more than two decades ago, no one was demanding sustainable packaging; it wasn’t our concern either.
Today, confronting climate change is not optional. We champion eco-design as the standard to achieve the brand’s maximum expression with minimal environmental impact.
Design that leaves a strong impression, but not a footprint.
Statement 6
VHS, DVD, Blu-ray. All physical formats that were once movies. None of them exist today. What always matters is the content.
Anticipating an increasingly digital future, where others see threats, we choose to see opportunities. And in the face of that challenge, we are willing to question even our beloved packaging, that object displayed on a physical (or even virtual) store shelf, known to all by its label or the shape of its container.
We want to be protagonists, not victims of change.
