1. The Challenge
Showcasing a Life-Changing Project
Akamasoa Argentina is a NGO that helps vulnerable individuals overcome extreme poverty by providing them with the necessary tools to build a dignified and sustainable life in community. Its mentor, Gastón Gasparotti, replicated in Argentina the initiative that Father Opeka organized in marginalized communities of Madagascar. The people who are part of the foundation, with consistency and discipline, build their homes, study, and work in their greenhouses to later commercialize value-added products. Akamasoa, which means "good friends," thus becomes the hope for a better future. Ricardo Parra, president of Las Quinas, invited us to collaborate by designing the labels for the strawberry jam produced in partnership with the NGO. The challenge was to create packaging that not only reflected the essence of the foundation, a story of hope and self-sufficiency, but also gave visibility to the initiative, to attract funds and volunteers to help the project grow.
At Las Quinas, we operate with a triple impact approach. We strive for economic viability, ensuring profitability without compromising our values. Our environmental commitment is evident in our sustainable organic products, utilizing solar energy and water recycling. Socially, we've consistently engaged with our community, collaborating with small producers and, in recent initiatives, partnering with cooperatives and NGOs to support vulnerable women. We view packaging as crucial, recognizing its power to convey our emotional project's story within the seven-second window of a consumer's purchasing decision. This narrative is brought to life through the exceptional design work of our agency, Tridimage.
